Job Details

Web and Digital Experience Specialist

Position Number: 6554002
Location: Madison, WI
Position Type: Computing - Web Development

Web and Digital Experience Specialist

Current Madison College employees must apply to the internal career site by logging into Workday

Job Posting Date:
September 9, 2025

Application Deadline:

Salary Information:
$67,526 - $78,886

For current employees, pay may not be restricted to the posted range and will be set in accordance with the Madison College Compensation Manual guidelines for internal salary placement.

Department:
Web Content

Job Description:

Are you passionate about creating exceptional digital experiences that connect with users and drive results? Join us as our Web and Digital Experience Specialist and play a lead role in shaping how students, faculty, and the community engage with the college online.

In this role, you'll be the engine behind our Drupal CMS - driving implementation, enhancements, and optimizations that make our web presence not just functional, but inspiring. You'll bring together design, marketing goals, and technical expertise to craft responsive, accessible, and user-centered web experiences that reflect our brand and support key initiatives.

Working closely with Marketing & Communications (MarCom), Enrollment, Student Services, Technology Services, and other partners across campus, you'll turn ideas and data-driven insights into actionable web development stories. From website audits to conversion testing, from accessibility to SEO, you'll ensure our digital front door is welcoming, effective, and aligned with institutional goals.

What you'll do:

Lead Drupal CMS implementation and enhancements.
Perform website audits and health checks (accessibility, security, performance, SEO, etc.).
Troubleshoot functional issues and ensure a seamless user experience.
Work with college stakeholders to translate business needs and data-driven insights into user stories (combined with prototypes/design mockups) to guide and support technical website development.
Manage end-to-end development cycle with MarCom and TS web teams.
Use analytics and testing to continuously optimize web experiences.

This is your chance to combine creativity, technical expertise, and collaboration to make a real impact on how our audiences experience the college online.

Madison College believes every team member brings unique perspectives and experiences that enhance our ability to understand and engage with the world, tackle challenges, and develop innovative solutions. Come be part of our great team!

Application Instructions: upload a cover letter and resume by the first review date of September 30, 2025, at 11:59pm. After this date, the recruitment may close without further notice.

Position Details: This full-time, salaried position offers exceptional benefits including the Wisconsin Retirement System, and is located in the vibrant and diverse city of Madison, Wisconsin's second largest city and state capital. Madison is consistently ranked as a top community in which to work, live and play and is located 125 miles northwest of Chicago and 77 miles west of Milwaukee. To learn more about what Madison has to offer, you can visit www.visitmadison.com.

This position works onsite at our Truax campus with opportunity for hybrid work ~2-3 days per week. Hybrid schedule subject to change per college policy.

Accountabilities:

Develops and executes web strategies aligned with institutional goals, leveraging UX insights and analytics to define, track, and analyze KPIs, report trends, and apply best practices.
Designs and maintains web content and templates, develops prototypes to support user experience needs, and ensures compliance with accessibility, search optimization, and performance standards.
Leads and supports cross-functional web projects by collaborating with internal teams and stakeholders to document requirements, implement data-informed improvements, and optimize digital initiatives.
Develops digital assets in collaboration with partners, implements analytics and tracking, and conducts testing to optimize user experience and boost conversion.
Leads collaboration with web developers to resolve functional issues and optimize website health, including search visibility (AEO/SEO), security, and performance.
Conducts site audits, monitors performance metrics for recruitment, retention and accessibility, and applies data-informed enhancements to improve usability and strategic outcomes.
Contributes to an inclusive, equitable and supportive environment where everyone at the institution feels valued, respected and empowered to reach their full potential.

Knowledge Skills and Abilities:

Expertise in the use and optimization of CMS platforms.
Skill in designing responsive, accessible user experiences by applying UX principles, information-architecture strategies, and WCAG standards.
Ability to coordinate and execute cross-functional web enhancements-working with IT, academic programs, and MarCom teams to implement infrastructure updates and site improvements on schedule.
Strong analytical capability with web analytics tools (e.g., Google Analytics, Adobe Analytics) to interpret data and drive continual optimization for recruitment, retention, revenue and web user experience.
Excellent communication and collaboration skills to train and support diverse teams, translate technical concepts for non-technical audiences, and build consensus across the organization.
Skill in engaging positively with all populations and communities, contributing to a safe and inclusive learning and work environment.
Skill in effectively and respectfully communicating with others.

Qualifications:

Minimum Education
- Bachelor's Degree. An Associate's Degree may be considered with equivalent relevant additional work experience.
Experience
- 2-4+ years of relevant, professional, and progressive work experience.

Madison College does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term.

If you are experiencing application issues, please contact us at the Talent Acquisition email Talent@madisoncollege.edu or HR hotline (608) 246-6900.

To ensure that emails from us regarding your application do not go to your spam folder, please add the @madisoncollege.edu domain as a safe sender in your email.

Madison Area Technical College does not discriminate on the basis of race, color, national origin, sex, disability or age in employment, admissions or its programs or activities. Madison College offers degrees, diplomas, apprenticeships and certificates in Architecture & Engineering; Arts, Design & Humanities; Business; Construction, Manufacturing & Maintenance; Culinary, Hospitality & Fitness; Education & Social Services; Health Sciences; Information Technology; Law, Protective & Human Services; Science, Math & Natural Resources; and Transportation. Admissions criteria vary by program and are available by calling our Enrollment Office at (608) 246-6210 or (800) 322-6282 Ext. 6210. The following person has been designated to coordinate Title IX of the Education Amendments of 1972 and Section 504 of the Rehabilitation Act of 1973 and to handle inquiries regarding the college's nondiscrimination policies: Lisa Muchka, Director, Civil Rights and Compliance, 1701 Wright Street, Madison, WI 53704 (608) 246.5221

To apply, visit https://madisoncollege.wd5.myworkdayjobs.com/en-US/jobsatMadisonCollege/job/Truax-Campus-Madison/Web-and-Digital-Experience-Specialist_R0005609

About Us
Welcome! Thank you for visiting our career site, where Madison College is committed to matching talent to opportunity. We are known for our real-world, smart approach to learning - offering students innovative, high-tech career pathways and college transfer opportunities with more than 150 programs to choose from. Madison College is a great place to work and has been for over 100 years, serving more than 33,000 students in 12 south-central Wisconsin counties. The College offers generous salaries, benefits, and an inspiring work environment. Employees enjoy a culture dedicated to lifelong learning, wellness and inclusiveness.

Take some time and look around - once you've have a chance to explore our current opportunities, apply to the ones you feel best suit your interests, background and experiences. Thereafter, you can keep track of your application status and watch for new opportunities that might be of interest to you.

Along with our competitive wages, check out the benefits that we offer: https://madisoncollege.edu/careers
Learn More about Madison College: https://madisoncollege.edu/about

As part of the application process, finalists will undergo a background check including criminal history, educational verification, and references. Criminal history will not automatically disqualify you from employment. All cases are considered on an individual basis, and the offense will be compared to the position for which you are applying.