Job Details

MarCom Manager - Continuing Education

Position Number: 6350516
Location: Orem, UT
Position Type: Public Relations, Marketing and Communications

MarCom Manager - Continuing Education

Salary: $58,725.00 - $69,088.00 Annually
Job Type: FT Exempt Salaried Staff
Job Number: FY2504482
Closing: 7/15/2025 11:59 PM Mountain
Location: 800 W University Parkway, Orem
Division: VP Communications/Chief of Staff

Position Announcement

Utah Valley University is seeking a creative and strategic Marketing and Communications Manager to support the Continuing Education division. As a dedicated member of UVU's central Marketing and Communications team, this embedded position serves as the lead marketer for Continuing Education, working closely with both central MarCom and division leadership to shape and implement a cohesive marketing vision. The manager will drive campaigns that promote Continuing Education programs, build awareness, and increase enrollment through thoughtful messaging and targeted outreach.

This is an exciting opportunity for a marketing professional who thrives in a collaborative environment and is passionate about creating meaningful content and impactful campaigns. The ideal candidate will be skilled in both digital and traditional marketing, including content creation, social media management, paid advertising, and email marketing. With a focus on strategy, storytelling, and measurable results, this role offers the chance to elevate UVU's Continuing Education brand and make a lasting impact on learners of all ages and backgrounds.

Summary of Responsibilities

Plans, creates, executes, and measures the effectiveness of marketing plans and accompanying collateral. Investigates and develops student and faculty success stories for use in internal and external MarCom material. Reviews and implements SEO Search Engine Optimization and website management systems. Coordinates with vendors and central marketing to develop and execute advertising efforts. Monitors and optimizes efforts using data. Manages integrated marketing strategies and tactics in collaboration with the University Marketing and Communications department.
Drives the division's social media presence and initiatives. Creates, publishes, and monitors social media content. Builds and interacts with the division's social media community in collaboration with the university's social media efforts.
Assists in the design and coordinates the production process of the division's marketing collateral while adhering to and enforcing university style and branding standards. Generates both marketing and editorial/journalistic written content for a variety of platforms including but not limited to brochures, magazines, newsletters, news articles and releases, advertisements, video scripts, websites, and social media and to a variety of constituents.
Coordinate with internal teams to align marketing efforts with program objectives and timelines. Monitor marketing performance metrics and provide regular reports to leadership on campaign effectiveness and enrollment results.
Vets the achievements of the area for newsworthiness and prepares them for potential publication. Works closely with University Marketing and Communications to coordinate news coverage and monitor resultant coverage.

Qualifications / Licenses / Certifications

Graduation from an accredited institution with a bachelor's degree, plus one year of relevant marcom experience OR a combination of relevant education and experience totaling five years. Graduate degree in related field preferred.

Preferred Qualifications
Previous work experience in a college or university environment with demonstrated success. Previous marketing manager experience.

Knowledge / Skills / Abilities

Knowledge

Evidence of current knowledge of digital marketing platforms and best practices.
Experience in event marketing.
Expertise in social media strategy and implementation by managing and optimizing campaigns to achieve objectives.
Knowledge of basic graphic design principles and applications, including Adobe products.
Basic web knowledge of CMS or HTML.

Skills

Versatile writing skills.
Strong strategic thinking skills.
Strong verbal and written communication skills.

Abilities

Ability to analyze marketing data and digital analytics to guide decisions.
Collaborative style, ability to build rapport, and work effectively in teams.
Must be able to work independently.
Highly organized with strong attention to detail.
Ability to prioritize and manage work.
Ability to work cross-functionally with public relations, writing, creative teams, and community partners to amplify the priorities and goals of the division.

EEO Statement:

UVU employment decisions are made on the basis of an applicant's qualifications and ability to perform the job without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, age (40 and over), disability, veteran status, pregnancy, childbirth, or pregnancy-related conditions, genetic information, or other bases protected by applicable federal, state, or local law.

To apply, please visit https://www.schooljobs.com/careers/uvu/jobs/4992397/marcom-manager-continuing-education

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