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University of Colorado Anschutz Medical Campus

Communication Professional

Position Number: 4851466
Location: Aurora, CO
Position Type: Public Relations, Marketing and Communications

Communication Professional - 32052 University Staff

Description
University of Colorado Anschutz Medical Campus

Department: Department of Surgery | Division of Urology

Job Title: Communications Specialist (Open Rank, Entry, Intermediate or Senior Level)

Position #00766648 – Requisition #32052

Job Summary:	The Marketing and Communications Specialist develops and executes marketing and communication plans that support the mission and key priorities of both the Division of Urology and Division of Vascular Surgery including but not limited to: patient care, training programs, research and scholarly activity, philanthropy, and program reputation, to appropriate audiences. This position will develop and maintain social media and website content, coordinate physician relations activities, support general internal communications, develop marketing materials and collateral, and assist with marketing and communication needs of multiple programs. Key Responsibilities: Social Media Management Creates meaningful and engaging content on social media platforms, including writing and editing social media posts, improving engagement, and promoting social media campaigns Ensures social media content adheres to brand standards and meets privacy policies for content release Produces and maintains a social media content calendar Report quarterly analytics on social media accounts Physician Relations Leads referral development activities as informed by Division leadership. Provides strong customer service skills and relationship building capabilities with many different stakeholders. Focuses on developing referral relationships with physicians with the goal of maximizing referral and redirection opportunities for both inpatient and outpatient services Implements physician relations activities, including 1:1 visits, educational events, focus groups, continuing medical education and social events Track, trend, and report referral activities Develop and guide physician liaison outreach strategies by identifying opportunities for new referral relationships or optimize existing referral relationships through analysis of all existing referral trends both internal and external. Website Content Management Develop, enhance, and maintain program-specific websites. This includes regularly updating existing content, generating new content, creating blogs, and cross-linking to other sites, events, and news Provides website content and design support in collaboration with University and Department Communications Personnel to ensure that website information is accurate and updated timely Collaborates with University of Colorado and CU Medicine website specialists to improve website user experience, SEO, and website accessibility Performs search engine optimization Maintains the Faculty Information Management System (FIMS) in collaboration faculty and staff Marketing Plan and execute dissemination and promotion strategies for scholarly work, utilizing a variety of channels. (i.e., social media, email, media pitches, and blog posts.) Creates and maintains marketing materials including brochures, flyers, promotional products, email campaigns, etc. Utilize social media platforms to expand presence and business. Research and highlight opportunities for marketing expansion. Prepare and present reports on marketing efforts Researches, organizes, produces, and manages effective marketing initiatives to support clinical growth Public Relations and Internal Communications Identify and pitch story ideas to the Division, School of Medicine, and University-level communications team Build and maintain relationships with department and division leaders, faculty, trainees, research teams, and staff. Attend campus and department communications meetings as needed and facilitate workgroups and strategic planning. Collaborate with external and internal partners at UCHealth, Children's Hospital Colorado, CU Medicine, and other partners as appropriate. Coordinate with surgeons/media/in-house communications teams to ensure stories are written, ready to be released, and amplified on social media channels Organize and promote faculty, trainee, and research teams' scholarly work, publications, clinical trials, awards, grants, etc., as well as coordinate with key stakeholders regularly (clinical and education program leaders, research leaders, and external partners.) Ability to work closely with the research and education teams to ensure that their scholarly work is translated appropriately and aligns with the overall goals and priorities of the divisions. Develop and disseminate internal communications and announcements as needed Create and maintain Division intranet Manage outside media requests Develop content for, design, and send internal monthly Division newsletters. Design flyers, invitations, etc. for Division events such as holiday parties. Act as a liaison and point of contact for Division news
Why Join Us:	The University of Colorado offers a comprehensive benefits package that includes health insurance, life insurance, retirement plans, tuition benefits, ECO pass, paid time off – vacation, sick, and holidays and more. To see what benefits are available, please visit: https://www.cu.edu/employee-services/benefits-wellness.
Diversity and Equity:	The University of Colorado Anschutz Medical Campus is committed to recruiting and supporting a diverse student body, faculty and administrative staff. The university strives to promote a culture of inclusiveness, respect, communication and understanding. We encourage applications from women, ethnic minorities, persons with disabilities, persons within the LGBTQ+ community and all veterans. The University of Colorado is committed to diversity and equality in education and employment.
Qualifications:	Minimum Qualifications: Communication Professional – Entry Graduation from an accredited college or university with a bachelor's degree in communications, marketing, journalism, public relations, business administration, or a directly related field from an accredited institution. Communication Professional – Intermediate Graduation from an accredited college or university with a bachelor's degree in communications, marketing, journalism, public relations, business administration, or a directly related field from an accredited institution. 1 year of professional experience in content creation, public relations, marketing, communications, or related field. Demonstrated experience in creating marketing collateral Communication Professional – Senior Graduation from an accredited college or university with a bachelor's degree in communications, marketing, journalism, public relations, business administration, or a directly related field from an accredited institution. 2 years of professional experience in content creation, public relations, marketing, communications, or related field. Demonstrated experience in creating marketing collateral Substitution (all levels): A combination of education and related technical/paraprofessional experience may be substituted for the bachelor's degree on a year for year basis. Applicants must meet minimum qualifications at the time of hire. Preferred Qualifications Professional experience in marketing/communications in a higher education setting Advanced skills in photography and photo editing Advanced experience using Microsoft Office Suite Experience in Social Media Management Demonstrated ability to perform search engine optimization Experience with design programs such as Canva or Adobe Creative Suite Experience with Google Management Knowledge, Skills, and Abilities: Ability to explain and disseminate scientific topics to various audiences. Demonstrated creativity and problem-solving skills. Self-starter with the ability to work independently and in a team environment. Excellent written and verbal communications skills Strong attention to detail Knowledge of and proven success with digital/email marketing best practices Ability to prioritize and successfully manage numerous tasks at one time Experience with troubleshooting issues and recommending solutions Comfortable working with and learning new technologies
How to Apply:	For full consideration, please submit the following document(s): 1. A letter of interest describing relevant job experiences as they relate to listed job qualifications and interest in the position 2. Curriculum vitae / Resume 3. Three to five professional references, including name, address, phone number (mobile number if appropriate), and email address Questions should be directed to: Ashleigh Prout at Ashleigh.Prout@cuanschutz.edu
Screening of Applications Begins:	Immediately and continues until position is filled. For best consideration, apply by December 12^th.
Anticipated Pay Range:	The starting salary range (or hiring range) for this position has been established as Entry: $46,116-$58,660 Intermediate: $50,185-$63,835 Senior: $54,254-$69,012 The above salary range (or hiring range) represents the University's good faith and reasonable estimate of the range of possible compensation at the time of posting. This position may be eligible for overtime compensation, depending on the level. Your total compensation goes beyond the number on your paycheck. The University of Colorado provides generous leave, health plans and retirement contributions that add to your bottom line. Total Compensation Calculator: http://www.cu.edu/node/153125
ADA Statement:	The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator at hr.adacoordinator@cuanschutz.edu.
Background Check Statement:	The University of Colorado Anschutz Medical Campus is dedicated to ensuring a safe and secure environment for our faculty, staff, students and visitors. To assist in achieving that goal, we conduct background investigations for all prospective employees.
Vaccination Statement:	CU Anschutz strongly encourages vaccination against the COVID-19 virus and other vaccine preventable diseases. If you work, visit, or volunteer in healthcare facilities or clinics operated by our affiliated hospital or clinical partners or by CU Anschutz, you will be required to comply with the vaccination and medical surveillance policies of the facilities or clinics where you work, visit, or volunteer, respectively. In addition, if you work in certain research areas or perform certain safety sensitive job duties, you must enroll in the occupational health medical surveillance program.

Application Materials Required: Cover Letter, Resume/CV, List of References

Job Category: Communication

Primary Location: Aurora Department: U0001 -- Anschutz Med Campus or Denver - 20341 - SOM-SRG-UR DIV Clinical

Schedule: Full-time

Posting Date: Dec 7, 2023

Unposting Date: Ongoing Posting Contact Name: Ashleigh Prout Posting Contact Email: Ashleigh.Prout@cuanschutz.edu Position Number: 00766648