Job Details

Western Carolina University
  • Position Number: 5260333
  • Location: Cullowhee, NC
  • Position Type: Communications - Public Relations and Advertising

Marketing & Recruitment Coordinator - 241038

Western Carolina University

Department: Office of the Dean, Engineering & Technology

About WCU: Western Carolina University continues to rank high on Forbes Best Employers lists each year. Including: 2024 - Ranking in the top 8.5% on Forbes Americas Best Midsize Employers list, WCU was ranked 34 out of the top 400 employers across all industries. 2023 - Ranked in the top 20% on Forbes Americas Best Midsize Employers list, WCU was ranked 97 out of the top 500 employers across all industries. 2022 - Ranked 14th in the top 100 employers in North Carolina in Forbes Americas Best Employers by State list.Western Carolina University is the UNC systems westernmost campus and has been consistently ranked as one of the top 15 public regional institutions in the South.Employees of WCU are provided a comprehensive benefits package as well as other resources, policies and programs to ensure a happy and healthy work/life balance. Benefit eligible employees have access to dental, vision and health insurance plans - eligibility begins on the first of the month following date of hire. Retirement plan contributions begin on the eligibility date following election and include employer contributions for either a defined contribution or a defined benefit plan. Optional disability plans are also available.Eligible employees have access to tuition waivers for up to three courses per academic year; employee may enroll at any of the constituent UNC System campuses. Also offered are free group exercise classes multiple times per week, a discounted membership to the campus recreation center, free vaccine and booster shots offered on campus, pretax flexible spending accounts, 12 paid holidays and 24 hours of paid community service leave each year. Paid vacation and sick leave accrual begin after first month of employment. Paid parental leave after 12 months of continuous service.WCU offers an abundance of training and development programs, certifications, workshops and conferences - many of which are offered free of charge.

Position Summary: The primary location of this position is the main Cullowhee, NC campus.

The College of Engineering and Technology (CET) at Western Carolina University (WCU) is growing!
The University has received substantial support from the North Carolina legislature to expand engineering to meet the rapidly growing needs of the region and state. Our engineering and engineering technology programs feature project-based learning embedded throughout the curricula, preparing our students for professional practice and advanced study. Industry engagement is a hallmark of our programs, and we pride ourselves as having faculty with significant industry experience. Our culture embraces faculty-student interaction through experiences such as undergraduate research. We are committed to regional economic development and changing the lives of our students and their families through a transformative experience at our rural main campus setting in the mountains of western North Carolina, and at sites in Asheville and across western NC. The college's programs are instrumental to the economic vitality of the region, and are advancing the university to be one of the nation's premier regional comprehensive institutions. We are creating leaders, innovators, and entrepreneurs with the foundation and skills needed for transformative careers in engineering and beyond.
The College of Engineering and Technology (CET) is seeking a creative and experienced professional to lead our marketing and recruiting efforts to achieve our growth ambitions as a Marketing and Recruitment Coordinator. As the driving force behind our marketing strategy, you'll have the opportunity to develop and deploy innovative approaches to showcase our academic programs and the cutting-edge initiatives and capabilities of our faculty, staff, and students. From crafting compelling website content to engaging social media campaigns, you'll be at the forefront of promoting CET to a wide audience. Collaborating closely with our Communications and Marketing team, you'll ensure consistency and excellence in all our promotional materials.

Marketing efforts in part, are focused on recruitment of students, faculty, staff, industry partners, donors, non-profit/foundations, and governmental support. Success will be demonstrated through data-informed results in growing in these and other areas. You'll foster an atmosphere of energy and excitement in the college through branding, events, etc.

This position will:
  • Develop and deploy a brand and marketing strategy for the college
  • Develop and maintain a full array of marketing and promotional materials (e.g., website, social media, print, displays, advertisements, etc.) for the CET academic programs and the Rapid Center.
  • Proactively position the College with evolving marketing trends from aspirational peer institutions. Identify opportunities to promote the college such as conferences, meetings, panel discussions, special events, and other networking opportunities. Attend and participate in events to promote CET programs throughout the region and on campus. Support CET faculty, staff, and students in these activities.
  • Create and maintain databases of external constituents for all units across the college for strategic marketing
  • Provide planning and support for college-wide events.
  • Supervise student workers assisting with marketing efforts.
  • Work in coordination with WCU Communications and Marketing team to create and edit marketing materials (print, web, and other media)
  • Collaborate with other CET members and university admissions for recruitment materials
  • Represent The College of Engineering and Technology at recruitment functions
  • Serve as a liaison with the WCU Communications and Marketing team
  • Other duties and responsibilities as assigned

Knowledge, Skills, and Abilities Required for this position:

Minimum Qualifications: Bachelors degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Preferred Qualifications:

Position Type: Permanent Full-Time

Special Instructions to Applicants: To be considered, you must apply online. In order to complete the application process, please attach a cover letter, resume, portfolio/links to work examples and list of references (include their complete contact information).Applicants who wish to claim veterans preference must upload a copy of their DD-214.PLEASE COMPLETE ALL AREAS OF THE APPLICATION. INCOMPLETE APPLICATIONS MAY NOT BE GIVEN CONSIDERATION IN THE REVIEW PROCESS.If no applicants apply, who meet the required Knowledge, Skills, Abilities/Competencies and Training and Experience requirements, then management may consider other applicants.All new hires into positions subject to the State Human Resources Act (SHRA) will serve a 12 month probationary period as defined by the North Carolina Office of State Human Resources (OSHR).

Western Carolina University is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race; color; religion; sex; sexual orientation; gender identity or expression; national origin; age; disability; genetic information; political affiliation; National Guard or veteran status, consistent with applicable federal, state and local laws, regulations, and policies, and the policies of The University of North Carolina. Additionally, the University promotes the realization of equal employment opportunity for minorities, women, persons with disabilities, and veterans through its affirmative action program. Persons with disabilities requiring accommodations in the application and interview process please call (828) 227-7218 or email at

University Safety
The Western Carolina University Annual Safety Report is available online at University Annual Safety Report or in hard-copy by request at the office of the Vice Chancellor for Student Affairs, 227 HFR Administration Building, Cullowhee, NC 28723 (828-227-7147) or the Office of University Police, 111 Camp Annex, Cullowhee, NC 28723 (828-227-7301). The report, required of all universities participating in Title IV student financial aid programs, discusses crime statistics, procedures for reporting suspicious or criminal activity, security, police authority, crime prevention strategies, university policies on substance abuse and sexual offenses, workplace violence and fire safety.

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