Job Details

Social Media Program Manager

Position Number: 6374946
Location: Colorado Springs, CO
Position Type: Public Relations, Marketing and Communications

Social Media Program Manager - 37239 University Staff

Description
Social Media Program Manager

University Advancement, Communications, and Engagement

Elevate Your Career at UCCS: Innovate, Inspire, and Impact in the Rockies!

Who We Are

The University of Colorado Colorado Springs (UCCS) is a premier educational institution that prides itself on academic excellence, research, and community engagement and is actively seeking a Social Media Program Manager to join our team! UCCS offers a diverse and inclusive learning environment that fosters innovation, growth, and the holistic development of its students.

At the base of the Rocky Mountains, Colorado Springs is captivated by its stunning landscapes, making it a paradise for nature lovers. This city is more than its scenery—a mosaic of history, arts, and a vibrant tech scene. We invite you to join a community that cherishes outdoor adventure as much as forward-thinking growth, an exceptional setting for both career and lifestyle.

Salary Range: $53,234 - $55,008 annually. Compensation will be commensurate upon experience and qualifications. This position is Exempt from the Fair Labor Standards Act (FLSA) overtime provisions.

Work Location: Hybrid eligible

Benefits at a Glance

At UCCS, our employees are our most valued asset. We're proud to offer:

Generous Time Off: Enjoy 22 vacation days, 10 sick days, paid parental leave, 13 recognized holidays, and provisions for bereavement, jury duty, and FAMLI Leave.
Robust Health Coverage: Our comprehensive medical plans cover preventative care at no cost, including a yearly mental health visit. Plus, benefit from affordable dental, vision plans, and competitive prescription drug prices.
Financial & Retirement Benefits: Take advantage of our health savings, flexible spending accounts, and life and disability insurance. Plan for your future with our retirement options.
Further Your Education: Avail nine waived credits per academic year for courses at any CU campus. We invest in your educational and professional growth.
Wellness & More: From wellness programs aimed at achieving your best self to various additional benefits through CU Advantage, we prioritize well-being and holistic development.
Want to know your total compensation? Use our calculator to get the complete picture!

Summary
The Social Media Program Manager serves as a strategic partner within the University Communications office, overseeing the planning, execution, and evaluation of UCCS's institutional social media presence. This position manages official UCCS social media accounts, creates and curates content aligned with the university brand, and advises on issues management and engagement strategies. Working closely with departments and social media stakeholders across campus, the manager supports community building, ensures message consistency, and leads training efforts. The role involves continuous trend monitoring and contributes to overall communications planning with a focus on digital storytelling.

Essential Functions
The duties and responsibilities of the position include, but are not limited to:

(40%) Strategic Social Media Planning & Engagement

Develop and implement long-term and short-term social media strategies supporting the university's mission and reputation.
Create and maintain content calendars aligned with institutional goals.
Promote engagement by managing community responses and user-generated content.
Provide guidance and training for social media stakeholders across campus.
Advise on emerging trends and digital innovations to enhance UCCS's online presence.

(30%) Content Development & Campaign Management

Write and produce creative content across platforms (written, visual, video).
Ensure messaging aligns with brand identity and accessibility standards.
Coordinate strategic campaigns supporting university initiatives and special events.
Capture and share institutional stories that elevate UCCS's impact and reach.
Collaborate on photography, videography, and editing efforts.

(20%) Operations & Administration

Monitor, assess, and report key performance indicators (KPIs) to evaluate content effectiveness.
Manage the university's official social media platforms (Facebook, X, Instagram, LinkedIn, etc.).
Coordinate cross-campus use of the UCCS Events Calendar and other digital tools.
Respond to inquiries, direct complaints appropriately, and liaise with key offices (e.g., UCCS Police, OIE) as needed.
Maintain compliance with legal and university standards for digital content and communications.

(10%) Crisis Communication & Institutional Support

Support issues management, crisis communications, and internal updates via social media.
Work with media relations and leadership to craft appropriate responses during sensitive events.
Provide recommendations during high-priority events or incidents.
Share feedback from social audiences with relevant campus departments to inform continuous improvement.

Tentative Search Timeline

Priority will be given to applications submitted by: July 27, 2025
Potential interview dates: July 28 - August 1, 2025
Potential start date: August 15, 2025

CU is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws governing nondiscrimination in employment. We are committed to creating a workplace where all individuals are treated with respect and dignity, and we encourage individuals from all backgrounds to apply, including protected veterans and individuals with disabilities.

In accordance with the Equal Pay for Equal Work Act, UCCS does not discriminate based on sex in our employment or compensation practices.

Qualifications

A Bachelor's degree from an accredited institution in Communications, Marketing, Journalism, Public Relations, Media Studies, Digital Media, or a related field is required.
Proven experience managing social media platforms for a business or organization is required.
Experience producing engaging multimedia content tailored to institutional branding is critical.
Candidates must have strong communication skills and demonstrated project management capabilities.
Familiarity with social media tools, analytics, video/photo editing platforms, and web-based engagement strategies is essential.
Experience managing social media in a higher education environment is highly desired.
Background in media relations, crisis response, or institutional storytelling is highly desired.
Experience with design principles including layout, typography, and color theory is a plus.

Special Instructions to Applicants: · Applications submitted by July 27th, 2025 will receive full consideration. · Applications submitted through email or surface mail will not be considered. Please apply at cu.edu/cu-careers (job #: 37239). · Official transcripts will be required upon hire. · Upon request, please be prepared to provide five professional references (at least two previous/current supervisors), including their email contact information. If you have technical difficulties with your application, please contact the CU Careers help desk at 303-860-4200 #5 or cucareershelp@cu.edu. Job related inquiries should be directed to the posting contact. The University of Colorado Colorado Springs will not sponsor work visas or permanent resident applications for this position. Application Materials Required: Cover Letter, Resume/CV Application Materials Instructions: Please identify the job specific minimum qualifications you possess in your cover letter and be sure your resume includes any and all relevant experience to be accurately assessed against the qualifications listed in the posting. To apply, please submit the following application materials to this posting. 1. A current resume. Must include date ranges to include month and year (mm/yyyy) and whether the position was full time or part time. 2. A cover letter that specifically addresses the job requirements and outlines qualifications. When submitting the materials, check the Job Specific Attachments box next to each document in order for the search committee members to see your materials.

Job Category: Communication

Primary Location: Colorado Springs Department: C0001 -- Colorado Springs Campus - 40262 - VCUA-Strategic Communications

Schedule: Full-time

Posting Date: Jul 10, 2025

Unposting Date: Ongoing Posting Contact Name: Jenna Press Posting Contact Email: jpress@uccs.edu Position Number: 00743586