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Enrollment Services Communications Lead, DEADLINE EXTENDED
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Position Number: 2356251
Location: Madison, WI
Position Type: Communications - Public Relations and Advertising

Enrollment Services Communications Lead, DEADLINE EXTENDED

Current Madison College employees must apply to the internal career site by logging into Workday

Job Posting Date:
August 13, 2021

Application Deadline:

Salary Information:
$67,103 - 83,879

Department:
Registrar

Job Description:

Madison College's dedication to promoting equity, inclusion and diversity is reflected in our Mission, Vision, and Values. Hiring an inclusive workforce that mirrors our student population is more than just a commitment at Madison Collegeit is the foundation of what we are striving to do. Come be part of our great team!

REQUIRED DOCUMENTS/DEADLINE: cover letter and resume. Failure to submit these documents by the first consideration date will result in the disqualification of your application. This position will be open until filled.

This is an exempt, 52 weeks per year position. General working hours are Monday - Friday from 8:00 a.m. - 4:30 p.m.

Madison College offers a generous benefit program including health and dental benefits. The employee selected will serve a twelve (12) month introductory period. This position does not offer a relocation package.

SUMMARY:

The Enrollment Services Communications Lead drives and maintains enrollment through strategic communication efforts and campaign development for existing students. The incumbent is responsible for maintaining in-depth knowledge of multiple College technologies including COGNOS, PeopleSoft, Dynamics CRM, and ClickDimensions marketing automation.

This position serves as the Communications Lead for year-round Continuing Program Student registration efforts and First Year Experience communication campaigns including strategy, calendaring, copy writing and design, execution, optimization, monitoring, reporting and analysis with the goal of positively impacting College retention and enrollments. The incumbent will work in collaboration with multiple College units to validate data accuracy, ensure consistent student messaging, and maintain College brand standards.

As part of a greater College Communication team, this position will assist with coordinated communication efforts including the creation of style guides, sharing best and promising practices, and communication technology trainings.

This position reports to the Registrar.

RESPONSIBILITIES:

Develops strategic enrollment communication campaigns that drive continuing student enrollment to meet College FTE targets and Strategic Enrollment Management goals.
Deploys continuing student enrollment campaigns using various communication channels including PeopleSoft, CRM, Blackboard, digital displays, print, environmental marketing, etc.
Analyzes campaign effectiveness and recommends corrective strategies accordingly.
Creates executive summaries for multiple campus audiences; presents to small and large internal audiences.
Establishes data needs and validates data integrity via testing and consultation with campus partners.
Trains College staff in communication delivery technologies (CRM, marketing automation, PeopleSoft).
Leads in-services, debriefs, and campus meetings regarding continuing student enrollment efforts.
Coordinates with Madison College Marketing department and Academic Advising unit on continuing student registration efforts.
Maintains a commitment to the college mission, vision and values. Comply with college policies, directives, and work rules.Engages positively with colleagues, handles conflict directly and professionally, contributes to team discussions, collaborates and helps colleagues, assumes the best from colleagues, provides and accepts constructive feedback, follows through on commitments, and supports final decisions that are made.
Other duties as defined by department, college, or officials.

KNOWLEDGE, SKILLS & ABILITIES:

Skill in communicating effectively and professionally, both orally and in writing.
Demonstrated skill in communications and human relations with populations of diverse socioeconomic and cultural backgrounds and persons with disabilities.
Demonstrated ability in developing innovative marketing strategies to promote a product or service.
Knowledge of Microsoft Excel and the rest of MS Office suite as well as working knowledge of CRM system (such as Microsoft Dynamics) with Marketing Automation (such as ClickDimensions).
Strong organizational and project management skills to manage multiple tasks simultaneously with the ability to produce high-quality work on deadline.
Knowledge of comprehensive communication technologies and platforms (including chat and text) with comprehensive and in-depth knowledge of marketing and communications theory and practice in both new and traditional media.
Ability to organize information for effective presentation in publications, websites, and other media as well as the ability to generate communication campaigns from concept to conclusion including creative/design work, editorial, and technical components.

MINIMUMS:

Bachelor's degree from an accredited institution in marketing, business, journalism, public relations or other directly related field.
Four (4) years (8,000 hours) of professional or technical experience in marketing and/or marketing communications which must include experience working in a CRM environment with marketing automation tool.
Experience with Microsoft Dynamics CRM and ClickDimensions marketing automation preferred.

If you are experiencing application issues please contact the HR hotline, (608) 246-6900.

To ensure that emails from us regarding your application do not go to your spam folder, please add the @madisoncollege.edu domain as a safe sender in your email.

Madison Area Technical College does not discriminate on the basis of race, color, national origin, sex, disability or age in its programs or activities. Madison College will not tolerate racism or harassment of any kind. We will provide an educational environment that preserves the safety and dignity of our students, staff and faculty. The following person has been designated to handle inquiries regarding the non-discrimination policies: Rosemary Buschhaus, J.D., SPHR, SHRM-SCP, Vice President, Human Resources, 1701 Wright St Madison, WI 53704 (608) 246-6900

To apply, visit https://madisoncollege.wd5.myworkdayjobs.com/en-US/jobsatMadisonCollege/job/Truax-Campus-Madison/Enrollment-Services-Communications-Lead_R0003541

About Us
Welcome! Thank you for visiting our career site, where Madison College is committed to matching talent to opportunity. We are known for our real-world, smart approach to learning offering students innovative, high-tech career pathways and college transfer opportunities with more than 150 programs to choose from. Madison College is a great place to work and has been for over 100 years, serving more than 33,000 students in 12 south-central Wisconsin counties. The College offers generous salaries, benefits, and an inspiring work environment. Employees enjoy a culture dedicated to lifelong learning, wellness and inclusiveness.

Take some time and look around once you've have a chance to explore our current opportunities, apply to the ones you feel best suit your interests, background and experiences. Thereafter, you can keep track of your application status and watch for new opportunities that might be of interest to you.

Along with our competitive wages, check out the benefits that we offer: https://madisoncollege.edu/careers
Learn More about Madison College: https://madisoncollege.edu/about

As part of the application process, finalists will undergo a background check including criminal history, educational verification, and references. Criminal history will not automatically disqualify you from employment. All cases are considered on an individual basis, and the offense will be compared to the position for which you are applying.